Per-location cards
Active members, weekly net members, revenue vs last week and intros ending soon, for every studio and for all studios combined.
Built by a studio owner who runs 3 studios
Find the members you're about to lose. Know exactly who to call.
A private KPI dashboard for your studio, refreshed every day from your booking software. Members, revenue, intro conversion, cancellations and an At Risk list, with a plain-English AI summary of what changed and what to do about it.
- Arketa Supported
- Mariana Tek
- Mindbody
Founding-studio offer: first month free.
AI summary · sample
Net members are up 6 this week across both studios. Riverside revenue is 9.9% behind last week, mostly from fewer drop-ins. 9 intro clients finish their offer in the next 7 days; 4 of them have taken fewer than 4 classes. Call those 4 first.
Active members412+6 this week
Revenue vs last wk$18,240−3.1%
Intros ending soon9next 7 days
At risk23to call this week
At Risk · who to callWhy
Sample Client A.No visit in 21 days
Sample Client B.2 of 12 classes used
Sample Client C.Intro done, no purchase
Illustration with made-up sample data. Not a real studio.
The problem
Your booking software is full of answers. It just doesn't hand them to you.
Reports, not answers
Getting "how are we doing this week" means exporting a stack of reports, cleaning them up in a spreadsheet and comparing them by hand. Most weeks it doesn't happen.
Members leave quietly
Nobody cancels on day one. They come less, then stop. By the time the cancellation shows up, the moment to save them has passed.
Intros slip through
Intro offers end without a conversation. The clients who took only one or two classes are the ones most likely to walk, and they're the hardest to spot.
Generic BI tools are built for analysts. This is built for the person running the front desk, the schedule and the payroll. And it works with Arketa, which no third-party dashboard tool supports today.
Features
Everything an operator checks, on one page, every morning.
At Risk tab: who to call
Three lists, refreshed daily: members who stopped coming, members underusing their membership, and clients whose intro ended with no purchase. Each with the reason.
Intro-offer conversion
Conversion by offer, split by clients who took under 4 classes vs 4 or more, so you can see where intros are won.
New clients per week
First-ever visits by week and by home location, so you see whether marketing is filling the top of the funnel.
Cancellations
Who cancelled, when, and from which studio, alongside the net change in members.
Frozen memberships
Every current freeze in one list, so frozen members get a call before they quietly become cancellations.
AI plain-English summary
A short daily read of what changed and what to do first, written like a note from a sharp studio manager.
Location toggles
Switch any section between one studio and all studios. Your selection is remembered.
Staff logins with roles
Private, login-protected. Owners see everything; managers and front desk see what they need.
Coming later: AI phone agent Optional add-on
An AI agent that answers your studio line, handles common questions and books intro classes straight into your schedule.
How it works
Three steps. No spreadsheets.
-
1
Connect your software
Arketa, Mariana Tek or Mindbody. We set up the connection with you on a short call, using read-only access wherever your platform allows it.
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2
Get a daily dashboard
Your private dashboard refreshes every day. Open it on your phone or laptop and see every location at a glance, with the AI summary on top.
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3
Act on the at-risk lists
Hand the list to your front desk or managers. Call the members who stopped coming, nudge the ones underusing, and follow up on every intro.
Dashboard preview
What you'll see every morning.
AI summary · sample
New clients per week sample
Cancellations & freezes sample
| Client | Studio | Status |
|---|
| Client | Studio | Reason | Last visit | Priority |
|---|
| Intro offer | Ended | Converted | Under 4 classes | 4+ classes |
|---|
Conversion rate shown for each group. Sample offers and numbers.
Interactive mock-up with made-up sample data. Your dashboard uses your studio's own data, visible only to your logins.
Pricing
Simple per-location pricing.
Founding pricing · Founding studios get their first month free
Starter
$99/mo per location
The daily dashboard for one or more studios.
- Per-location KPI cards
- Intro-offer conversion
- New clients per week
- Cancellations & frozen memberships
- Location toggles
- Daily refresh
Recommended
Pro
$149/mo per location
Everything in Starter, plus the tools that keep members.
- AI plain-English summary
- At Risk lists: stopped coming, underusing, intro with no purchase
- Staff logins with roles
- Everything in Starter
Multi-location
Custom
For groups and franchises with several studios.
- Everything in Pro
- Group-wide roll-ups
- Custom KPIs and definitions
- Hands-on onboarding
Founding pricing; may change for new customers later. Optional AI phone agent add-on coming later, priced separately.
Photo
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Why I built this
Built by an operator, for operators.
TODO: founder story placeholder
I'm Landon French, and I own Lawless Pilates Co, three boutique Pilates studios in Rapid City SD, Omaha NE and Sioux Falls SD. I built this dashboard to run my own studios… [Landon to write: why you built it, what it changed for your team, and why you're offering it to other studios.]
FAQ
Questions studio owners ask.
Is my client data secure?
Each studio gets its own private dashboard behind a login, and only your staff accounts can see it. We use read-only access to your booking software wherever the platform allows it, so the dashboard can't change bookings, memberships or payments. Your data is never shared with other studios or sold.
Which booking platforms do you support?
Arketa, Mariana Tek and Mindbody. Arketa support is the big one: as far as we know, no other third-party dashboard tool works with Arketa today. Using something else? Tell us in the demo form and we'll let you know.
How long does setup take?
Setup starts with a short call to connect your booking software and confirm your locations, intro offers and membership types. We'll give you a firm go-live date on the demo call.
How often does the data refresh?
Every day. You open the dashboard in the morning and it reflects your studio as of the latest refresh, with the time shown at the top.
What does "at risk" mean?
Three groups: members who have stopped coming, members using far less of their membership than they're paying for, and clients who finished an intro offer without buying anything. Each person is listed with the reason, so your team knows what to say when they call.
Can my staff log in?
Yes, on Pro. Staff get their own logins with roles, so a front-desk lead can work the call list without seeing everything an owner sees.
What's the founding-studio offer?
Studios that join early get their first month free at founding pricing: $99/mo per location for Starter or $149/mo per location for Pro.
Book a demo
See your own studio's numbers.
Tell us a little about your studio and we'll set up a short demo. Founding studios get the first month free.
- Works with Arketa, Mariana Tek and Mindbody
- Built by a 3-studio owner
- Founding pricing, first month free
Thanks, there!
Your email app should have opened with your demo request. Hit send and we'll reply to set up a time.
Email app didn't open? Write to landon@lawlesspilatesco.com.